Cheryl Ramsay
Tv advert - two kids start out as friends when one starts smoking the other takes nothing to do with them. Show different stages of their lives with the non-smoker becomming successful and the smoker being a loser e.g as they move up through school the non-smokers friends make fun of the smokers, moving on the non-smoker goes to university and the smoker starts a dead end job or no job at all, then the non smoker having a great job with a family and the smoker sitting alone in a small council flat smoking a cigarette
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